Competitor Analysis and Customer Persona - Assignment by MyCaptain
During my Digital Marketing course at MyCaptain, I completed an assignment focused on analysing competitors and creating customer personas. The task involved evaluating competitor strengths, positioning, pricing, and marketing strategies to identify gaps and opportunities in the market. I also developed detailed customer personas by studying audience demographics, behaviour patterns, motivations, and pain points.
This assignment enhanced my understanding of market research, consumer psychology, segmentation, and strategic differentiation, helping me interpret real business insights and translate them into actionable marketing decisions.
01 Nov 2025
Keywords
Digital Marketing
Customer Persona
Competitor Research
