Identifying the Website Structure and URL Optimisation

As part of my SEO training under MyCaptain, I completed this assignment focused on analysing website performance from both structural and search visibility perspectives. The task involved evaluating website architecture, assessing URL formatting and optimisation, and identifying relevant primary and secondary keywords to improve ranking potential. Through this assignment, I gained hands-on experience in recognising crawlability gaps, improving user navigation flow, and aligning keywords with content intent. This helped strengthen my understanding of SEO fundamentals and how they directly influence search engine performance and user experience.

14 Nov 2025

Keywords
SEO
Search Engine Optimisation
Website Structure
URL optimization
Digital Marketing

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