Planned and executed targeted Meta (Facebook & Instagram) ad campaigns to generate leads for women-focused online fitness programs.

• Generated 10,000+ leads with an average Cost per Lead (CPL) of ₹25, maintaining an ROI of over 3x.

• Set up and optimized Custom Audiences, Lookalike Audiences, and Pixel tracking for better targeting and ad performance.

• Collaborated with sales and CRM teams to enhance lead quality and follow-up conversion rate by 25%.

• Analyzed performance using Meta Ads Manager and Business Suite to continuously optimize ad copy, creative, and placements.