Manage end-to-end Meta (Facebook & Instagram) ad campaigns, overseeing campaign setup, budget allocation, and day-to-day optimisation.
Design and produce market-standard creative assets — including both video ads and static poster/image creatives — tailored to different audience segments and campaign goals.
Managed a combined ad spend of ₹29,000+ across 5 active campaigns, generating 1,000+ chat conversions at a blended average cost per result of ~₹28.