Objective:
- The project's primary aim was to create a compelling and effective YouTube Ad for Ankur Warikoo's Time Management Course.
- The goal was to encapsulate the essence of the course and present it in an engaging way that motivates potential learners to enroll in the course.
- The ad was part of a selection process for video editors being hired by Ankur Warikoo, requiring it to be well-edited, concise, and clearly conveying the course's value proposition.
Main Challenges:
1. Condensing the core values and benefits of the Time Management Course into a short YouTube ad.
2. Developing an ad that outshines competitors and encourages viewers to enroll in the course.
3. Demonstrating video editing capabilities by producing a polished, high-quality advertisement for the hiring process.
Tools & Technologies Used:
1. DaVinci Resolve: This advanced video editing software, known for its color correction and audio post-production capabilities, was primarily used.
2. Ankur Warikoo's Course Material: The source material for understanding the essence of the Time Management Course, its unique selling points, and benefits for learners.
Challenges and Learning:
- The key challenge was to distill the comprehensive course information into a brief ad, ensuring key points aren't lost and balancing the informative and promotional aspects of the video.
- This project honed the ability to create engaging content, capturing and retaining audience attention.
- The experience in advertising content creation, particularly in the education sector, and using DaVinci Resolve for ad editing was expanded through this project.
Result/Outcome:
- The YouTube Ad created for Ankur Warikoo's Time Management Course showcases the editing skills applied, creative decisions made, and the final product that successfully cleared the selection round.
- The successful result in the hiring process serves as a testament to the quality and effectiveness of the advertisement.
15 Mar 2022
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