Crafted an engaging Instagram content strategy for 'Travel Menu', a tourism business, to boost their brand awareness.
The project began with an in-depth dive into the tourism industry, understanding the nuances of what content resonates with the target audience, and how to effectively increase brand awareness.
The first step was a research phase, where I explored industry trends, audience preferences, and successful content types. This research formed the foundation of the content strategy, guiding the creation of content pillars and sub-categories.
These pillars served as the backbone for diverse content ideas, neatly organized into respective content buckets.
With the research insights and content pillars in place, I drafted a detailed content strategy. This strategy included a content schedule for four weeks, outlining the type of content to be posted each day.
The strategy also encompassed engagement tactics, such as 'Ask Me Anything' sessions and polls, and growth strategies like collaborations and Instagram Ads.
The project culminated in a comprehensive guide that 'Travel Menu' could use to :
- Enhance their online presence,
- Create meaningful connections with their audience, and
- Showcase their unique travel offerings.
This strategy was not just about posting content; it was about telling stories, sharing experiences, and creating a community.
This project was a learning curve for me allowing me to delve into a new industry and apply my content strategy skills in a fresh context.
I got a lovely testimonial from the client for this content strategy as well :
'A huge thank to Abhay for amazing work as our content strategist and for growing our social media presence. You've made a tremendous impact with your creative ideas and strategic approach. Thank you!'
17 May 2023
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