🚀 D2C Success Story: Driving 157% Growth for India’s Leading Beauty Brand in Just 3 Months

In the last quarter, a focused, product-led SEO strategy delivered extraordinary results for a beauty brand that’s already a household name. This is the story of how we achieved a 157.94% increase in clicks by shifting our approach and putting velocity metrics at the heart of our strategy.

A Quick Look at Where We Started

When we began, the brand already had a solid foundation but wasn’t reaching its full potential in terms of organic traffic. Here’s what the SEO landscape looked like at the start:

• Domain Rating (DR): 27
• Traffic: 26,000/month
• Pages: ~600
• Keywords: ~7,000
• Referring Domains: 390

While these metrics were respectable, we knew we could unlock exponential growth with the right strategy.

The Key to Success: A Radical Product-Led SEO Approach 

Instead of treating SEO like a traditional marketing channel, we approached it like a product. This mindset shift allowed us to focus on building a sustainable engine for growth, with three core pillars leading the charge:

1️⃣ Content Velocity: Publishing and refreshing content pace to understand the competitior pace of churning content
2️⃣ Technical Velocity: Ensuring fast, seamless user experiences across all devices.
3️⃣ Link Velocity: Accelerating domain authority with high-quality backlinks.

By combining these velocity metrics with a deep understanding of the competition, we were able to create a strategy that delivered results both quickly and sustainably.

Breaking Down the Winning Moves

1. Content Refresh & Optimization

We started by taking a fresh look at the content roadmap, identifying top-performing pages and potential underperformers by identifying the industry Search TAM.

Here’s what worked:

• Optimize Topic based on User Intent: Re-optimized older pages with adding new statstics better copywriting, better hooks, concise & right information with better internal linking, and clear, engaging CTAs.
• User-Focused Content: Created new, in-depth articles tailored to meet user intent at every stage of the buyer’s journey.
• Prioritizing Performance: A balanced mix of refreshing existing content (~15 pages/month) and publishing new pages (~20 pages/month) kept the momentum going.

2. Technical SEO Upgrades

Great content is wasted if it your tech stack is not in the optimized for google bot experience.

• Solved Internal-Linking Bugs: We worked on solving irrelevant mapping of internal-linking which is diluting the page authority flow.
• Schema Markup: Added structured data to enhance SERP visibility, helping drive more clicks to high-value pages.
• Bug Fixes & Tech Cleanups: Cleared up technical bottelnecks and tech errors to ensure website smooth experience for google bot.

3. Strategic Backlink Acquisition

Link building isn’t about quantity; it’s about quality. We shifted the focus to earning high-authority links through smart, resource-driven campaigns:

• Competitor Analysis: Monitored link velocity to stay ahead of direct and indirect competitors.
• PR Campaigns: Creat Interanal Statstic Blogs & Campaigns that can go viral which attract us the natural flow of backlinks from high authority editiors & publication houses.
• Resource Pages: Developed shareable guides and assets that became backlink magnets.

The Results: 

This approach produced tangible results across every key metric:

• Clicks: Grew by 157.94%, helping us drive 25 to 80% leads lift.
• Impressions: Increased by 121.94%, improving visibility for high-value keywords.
• CTR: Up by 20%, reflecting better SERP engagement.
• Rankings: Average position improved, with multiple pages securing top spots in record time.

SEO Snapshot After 3 Months

• Domain Rating (DR): 36
• Traffic: 66,000/month
• Pages: ~760 (20 new + 15 optimized per month)
• Keywords: ~17,000
• Referring Domains: 580

Why This Worked

What made this project stand out was the combination of strategic thinking and consistent execution. By treating SEO as a product and leveraging velocity metrics, we could outpace competitors while staying aligned with user needs.

For brands looking to scale quickly and sustainably, this case study is proof that a product-led SEO approach can deliver incredible results.

Want to know how this approach could work for your brand? Let’s connect. 🚀