1 Million + Traffic in Google Discover with in 3 Months - News Website Case Study

 

🚀 How We Achieved 1M+ Traffic in Google Discover in Just 3 Months (With a DR < 25 Website)

 

Yes, you read that right—over 1 million+ traffic in just three months for a site with a Domain Rating (DR) less than 25. If you're wondering how we pulled it off (and how you can do the same), let me walk you through the exact roadmap we followed.

No fluff—just practical steps you can replicate to deliver insane results, even if your website doesn’t have massive authority.

Step 1: Optimizing AMP Web Stories

Let’s face it, AMP Web Stories can be a game-changer when done right. Here’s what worked for us:

🛠 Tools: We kept it simple with plugins like Google Web Stories (WordPress) and tools like MakeStories for quick creation.

⚡ AMP Framework: Built lightweight stories using AMP HTML—validated every single one.

🔗 URL Structure: Used clean, easy-to-crawl URLs (think /stories/story-title/).

📋 Metadata: Added schema.org metadata, Open Graph tags, and Twitter Cards to make them Discover-friendly.

🚀 Core Web Vitals: Optimized speed, interactivity, and website stability (lazy loading FTW!).

🖼 Media Optimization: Used WebP images, MP4 videos, and ALT attributes for accessibility.

🔒 Canonical Tags: Linked AMP stories back to their non-AMP versions for proper SEO credit.

🗺 Sitemap: Automate this stories to the XML with dynamic sitemap and submitted them via Search Console once.

📊 Analytics: Tracked performance using Google Analytics with AMP components.

💰 Ads: Integrated lightweight AMP Ads for additional revenue streams.

✅ Testing: Validated with AMP Validator and Google Search Console.

🔍 Indexing: Ensured all stories were indexed and internally linked.

🔐 HTTPS: Served everything over HTTPS—because SEO and security matter.

 

Step 2: Automating Content Strategy for SEO Success

We didn’t stop at just creating stories. Automation played a big role in scaling:

📊 Trend Tracking: Used Google Trends API, BuzzSumo, and Ahrefs to spot what’s hot.

🤖 AI for Ideas: Tools like ChatGPT and Jasper gave us content ideas in minutes.

📸 Visuals That Pop: High-quality visuals (infographics, videos) created using Canva Pro and AI tools like Lumen5, Jasper.

Headlines That Click

Crafting the perfect headline was a game of A/B testing with tools like CoSchedule. Triggers like "How To," "Best," and "Why" helped drive clicks.

 

Step 3: Getting Technical (but Smart)

Here’s where automation saved us time:

Compressed images using TinyPNG.

Improved load times with WP Rocket.

Automated schema markup with Schema Pro.

Used Google PageSpeed and Lighthouse CI to ensure Core Web Vitals were on point.

 

 

Step 4: Content Promotion Done Right

It’s not just about creating great content—it’s about getting it seen:

📣 Social Automation: Scheduled posts using Buffer.

🔔 Push Notifications: Engaged audiences with OneSignal.

 

 

Step 5: Measuring and Improving

Data doesn’t lie. Here’s what we tracked:

Automated Google Analytics reports using Data Studio.

A/B tested Internal-Linking to boost authority to other sections with Google Optimize for better clicks.

 

 

Step 6: Keeping Readers Hooked

Engagement was key to our success:

Used Link Whisper to build internal links seamlessly at scale.

Updated content regularly to keep it fresh.

Managed comments effortlessly with tools like Disqus.

 

 

Final Thoughts

If you’re looking to get explosive results like this, give this roadmap a try. It’s all about being strategic, automating wherever possible, and staying consistent.

Curious to know more? Let’s Connect —I’d love to share more insights! 💬

31 Mar 2022

Keywords
Content Strategies
Growth
SEO Success
Technical SEO
Google Discover & News
AMP Structure Implementation
Automating Content Production

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