Lead Brand and Content Revamp Develop guidelines and best practices for stakeholders to abide by. Act as a brand custodian, ensuring all creatives adhere to audience insights, and global market trends. 
2. Content and Copy Manage multiple digital projects simultaneously (B2C, B2B), adapt to shifting business priorities and tight deadlines. 
3. Cross-functional Collaboration Consult with vendors, partners, and senior stakeholders to present creative concepts and align with campaign OKRs. 
4. Ownership & Feedback Provide creative direction and feedback to junior writers and designers, drive high-visibility campaigns, and own creative execution.