For Children's Day, Kellogg's India launched the #ChildatHeart campaign, celebrating the idea that while childhood may be behind us, the child within should always remain. The campaign encouraged embracing fun and silly activities.

Collaborations with three doodle artists and popular Instagram pages like RCVJ, meme pages, and Bollywood fan pages significantly boosted visibility.

Results:

•Total Views: 11,102,813

•Total Engagements: 455,609

The #ChildAtHeart campaign successfully reminded everyone that growing up doesn't mean losing the joy and playfulness of childhood.