SEO Case Study: Y*o*h***er – Full-Stack SEO Transformation

Client: Yo*****p*r (E-commerce platform)
Project Duration: 2 months
SEO Services Provided: Full-Stack SEO including Audit & Analysis Fixes, Keyword Research, Competitor Analysis, On-Page SEO, Technical SEO, Link Building, Content Revamp, Blog Posting, Guest Post Outreach, and Internal Linking.

Initial Challenges:

When Yo*****p*r approached me, the website faced significant challenges in terms of SEO performance, including low authority score, minimal organic traffic, and weak keyword rankings. Here's a snapshot of the initial metrics:

  • Authority Score: 8
  • Organic Traffic: 500 visits/month
  • Backlinks: 300
  • Top Organic Keywords: 30

Approach: Full-Stack SEO Strategy

1. SEO Audit & Analysis Fixes:

I began by performing a comprehensive SEO audit that uncovered multiple technical and on-page SEO issues such as slow site speed, broken links, duplicate content, and unoptimized meta tags. I have implemented fixes immediately to improve crawlability, indexing, and user experience.

  • Audit Actions:
    • Fixed broken internal and external links.
    • Optimized site structure for better internal linking.
    • Addressed issues with page load speed and mobile responsiveness.

2. Keyword Research & Competitor Analysis:

Conducted thorough keyword research, identifying high-value, low-competition keywords that aligned with Yooshopper's business goals. Competitor analysis revealed untapped opportunities, helping fine-tune the keyword targeting strategy.

  • Resulting Action: I targeted long-tail keywords with high intent, helping to bring relevant traffic to the site and improve rankings quickly.

3. On-Page SEO:

I've optimized key pages with fresh meta titles, descriptions, and headers while ensuring keyword relevance without keyword stuffing. Content was improved for readability and SEO performance.

  • On-page Actions:
    • Optimized product category pages and individual product pages.
    • Ensured proper usage of H1, H2 tags with targeted keywords.
    • Created unique, engaging product descriptions.

4. Technical SEO:

I enhanced the website's technical aspects, focusing on improving Yooshopper's site health and search engine visibility.

  • Technical Improvements:
    • Improved site speed using caching and image optimization.
    • Fixed canonicalization issues to prevent duplicate content penalties.
    • Implemented structured data (schema markup) to enhance visibility in rich snippets.

5. Link Building:

A combination of white-hat strategies was deployed to build high-quality backlinks from authoritative websites.

  • Link Building Strategy:
    • Executed guest post outreach campaigns targeting relevant e-commerce and tech blogs.
    • Acquired backlinks from industry influencers and bloggers.
    • Participated in forums and communities to gain organic backlinks.

6. Content Revamp & Blog Posting:

I revamped existing content and developed new, SEO-focused blog posts aimed at attracting targeted traffic.

  • Content Actions:
    • Refreshed old content to ensure relevance and keyword optimization.
    • Published new blog posts focusing on trending topics in e-commerce, buying guides, and product comparisons.
    • Updated internal linking strategies to promote high-value pages.

7. Guest Post Outreach:

I reached out to authoritative websites and arranged for guest posting, ensuring that Yo*****p*r gained high-quality backlinks from top-tier sites, boosting both authority and visibility.

  • Result: This outreach strategy not only increased Yo*****p*r's backlinks but also helped diversify referral traffic sources.

8. Internal Linking:

I overhauled the internal linking structure, making it easier for search engines to crawl the site and increasing link equity distribution across the site.

  • Internal Linking Improvements: Created a clear linking hierarchy, ensuring important pages received more link juice, improving rankings.

Results After 2 Months of SEO Work

My full-stack SEO efforts resulted in significant improvements across all key metrics for Yooshopper:

  • Authority Score: Improved from 8 to 11 (+38%)
  • Organic Traffic: Grew from 500 to 8,000 (+1500%)
  • Backlinks: Increased from 300 to 1,200 (+300%)
  • Top Organic Keywords: Expanded from 30 to 368 (+1130%)

Key Takeaways:

Targeted Keyword Strategy: My in-depth keyword research and competitor analysis helped us identify long-tail, buyer-intent keywords, boosting both traffic and conversions.

Technical SEO Improvements: By fixing key technical issues and improving site speed and mobile performance, I enhanced user experience, which contributed to increased organic traffic.

Content Revamp & Link Building: High-quality content combined with strategic link building through guest post outreach significantly improved Yooshopper’s authority score and search rankings.

Conclusion:

Through a meticulous full-stack SEO approach, I was able to transform Yooshopper's SEO performance in just two months. By addressing both technical and content-related challenges, my strategy increased visibility, authority, and organic traffic, putting Yooshopper on a path for continued growth in the competitive e-commerce space.

Next Steps:

  • Ongoing content creation for blog and product pages.
  • Focus on long-term link building with higher DA websites.
  • Explore video content and YouTube SEO for further traffic growth.

01 Oct 2024

Keywords
seo
on-page seo
off-page seo
keyword research
competitor research
seo audit
technical seo
ecommerce seo
shopify seo
shopify store optimization
helmet store
seo for shopify
keywords ranking
or

Creating portfolio made simple for

Trusted by 46500+ Generalists. Try it now, free to use

Start making more money