Focused on 3 parameters :

Content Presentation: Using reels that showcase the brand tonality for eg, using gradients to show sophistication, focused on original content

Main Content: Considering our targeted audience are humans, who have an attention span of fewer than 6 seconds, we doubled down on hooks for eg, using numbers, or catchy terms like secret sauce, ultimate guide, etc.

Algorithm/SEO - Instagram is an ever-changing platform so we did tons of A/B testing with keywords, hashtags, etc for eg. replacing PCOD with PCOS as PCOS is the more searched term.