For this project, I developed a comprehensive content strategy for Sugar Cosmetics, a leading beauty brand known for its bold and long-lasting makeup products. The primary objective was to create a dynamic digital presence that resonates with a young, trend-conscious audience. I wanted to ensure that every piece of content—whether on Instagram, YouTube, or LinkedIn—served a specific goal, such as showcasing product versatility or building community excitement around new launches. To achieve this, I started with foundational research. I conducted keyword analysis to understand current beauty trends and performed a social media audit to see what competitors were doing effectively. Based on this data, I selected key themes (content buckets) like "Makeup Tutorials," "Shade Swatches," and "User-Generated Content" to ensure the feed remains visually stunning and highly interactive rather than just sales-focused. I translated this strategy into a practical Content Calendar. This roadmap outlines exactly what to post, when to post it, and on which platform. By mixing high-energy Reels with educational swatch carousels and influencer features, the plan ensures the brand remains top-of-mind. It is designed to guide the audience through a journey—from discovering a new shade to feeling confident enough to try it themselves. Ultimately, this project demonstrates the power of a cohesive content strategy in the fast-paced beauty industry. It provides Sugar Cosmetics with a clear framework to engage its massive community effectively. By organizing content in advance and tracking engagement metrics, the brand can focus on setting trends and driving conversions rather than just following the crowd.