Led the end-to-end execution of targeted, scalable email marketing campaigns for Uber across North America, ensuring alignment with  

performance, segmentation, and branding goals.

• Utilized SQL and Oracle databases to extract, clean, and manipulate large datasets for audience segmentation, campaign targeting, and  

behavioral analysis.

• Developed modular, responsive templates using HTML/CSS and scripting to enhance engagement, reduce production time, and ensure  

compliance.

• Built real-time performance dashboards using Excel, Power BI, and Google Sheets to deliver actionable insights to product managers  

and campaign stakeholders.

• Managed campaign workflows using Jira, contributing to sprint planning, bug tracking, and documentation for agile operations.

• Collaborated with cross-functional global teams—including product, marketing, and analytics—to streamline campaign delivery and  

resolve production issues.

• Conducted A/B testing and performance analysis on subject lines, layouts, and triggers to support data-driven decisions and user  

engagement improvements.

• Actively engaged in client communications to refine campaign logic, improve messaging strategy, and adapt to business priorities.

• Supported documentation of internal processes, contributed to SOPs, and shared best practices for campaign delivery and QA.

• Trained and onboarded new team members, enhancing knowledge transfer and team scalability.

• Applied tools including Google Analytics 4 (GA4), campaign automation platforms, Jira, and Google Workspace to drive operational  

efficiency and reporting clarity.