You’ve been on-boarded as a product consultant for PhonePe a product that is similar to Google Pay in terms of features and offerings. As a strategic decision maker, you have to work towards building a USP for your product.

You must submit the following 2 parts –

PART 1: Research doc

Here, you have to recommend a strategy based on your research (qualitative and data insights to back it) wrt the product offering to set yourself apart with a Unique Selling Proposition (USP) for end customers. You have to prepare a document on market research. And for your competitors, list down their -

1. Product Strategy / Vision
2. Target Group(s) / Minimum Viable segment(s)
3. Environmental Factors
4. Differentiators

PART 2: Business model doc

You have been tasked with creating a 1-year revenue estimation. Make sure you provide all calculations underlying your assumptions in as much detail available to you.