You’ve been on-boarded as a Product Manager for CRED. As a strategic decision maker, you have to work towards building a USP for your product so as to achieve the following goals: 

  • User Acquisition
  • User Engagement/Retention

As a PM, you must come up with changes in the product. List out improvements in existing features or suggest new features that can be added. Provide a name and a 2-sentence description for each solution.

Select the highest value solution that you can identify that would help. Describe your chosen feature and its value proposition both to the user and to CRED. Please ensure that you:

  • Provide UI mocks/flow charts and explain the feature in detail
  • Identify the goal that you are trying to achieve
  • Describe how this feature facilitates this goal
  • Identify metrics that would help you measure whether a feature is achieving its goal or not
  • Identify metrics that may be negatively impacted and explain how you would monitor them

14 Jan 2022

Keywords
ProductManagement
UserAcquisition
Retention
FinTech

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