Overview:-

Client: Wit Wave Media, a digital marketing agency based in Pune, Maharashtra

Role: Social Media Manager

Goal: Develop a strategic social media calendar for January to enhance client engagement, promote agency services, and boost brand visibility.

Duration: 2 days

Tools: Google Sheets, Instagram Insights

Challenges:-

1) The agency needed a consistent social media presence to promote their services and maintain engagement during the festive season.

2) Required a plan to balance service-related content with festive posts to keep the audience engaged while showcasing their expertise.

Solution:-

Designed a comprehensive social media calendar for January, including:

Service Highlights: Showcasing their expertise in branding, social media management, and content creation.

Client Success Stories: Sharing case studies and testimonials.

Industry Insights: Posts on digital marketing trends and tips.

Behind-the-Scenes: Sneak peeks into team activities and agency culture.

Visual Content: Created professional graphics, carousels, and videos using Canva.

Engagement Strategies: Used CTAs, polls, and trending hashtags (#DigitalMarketing, #SocialMediaTips, #WitWaveMedia).

Results:-

Delivered a clear, actionable calendar to streamline their January social media efforts.

Increased audience engagement and brand visibility through consistent and creative content.

Strengthened the agency’s online presence, showcasing their expertise and attracting potential clients.