Overview:-

Client: Suruchi Restaurant, a Pune-based restaurant celebrated for its authentic Marathi food and warm, inviting ambiance.

Goal: Create a structured social media calendar to boost engagement, promote seasonal dishes, and attract more customers.

Duration: 1 day

Tools: Google Sheets, Instagram Insights

Challenge:-

1) The client lacked a consistent posting schedule and engaging content strategy.

2) Needed a plan to highlight their seasonal menu, special offers, and restaurant ambiance to attract both new and returning customers.

Solution:-

Designed a comprehensive social media calendar for September, including:

Weekly Posting Plan: 4-5 posts per week across Instagram and Facebook.

Content Themes:

Menu Highlights: Showcasing seasonal dishes and chef’s specials.

Customer Engagement: Posts featuring customer reviews and testimonials.

Behind-the-Scenes: Sneak peeks into the kitchen and staff stories.

Promotions: Special discounts, combo offers, and event announcements.

Engagement Strategies: Used CTAs, polls, and trending hashtags (#FoodieFavorites, #SuruchiEats).

Results:-

1) Delivered a clear, actionable calendar to streamline their September social media efforts.

2) Provided creative content ideas tailored to their audience, enhancing engagement and customer interest.

3) Set the foundation for consistent posting and improved online presence.