Instagram Content strategy for boAt

In this permissionless project, I developed a comprehensive Instagram content strategy tailored for boAt, India's leading consumer electronics brand. The strategy focuses on boosting audience engagement, amplifying brand visibility, and fostering a loyal online community. Leveraging data-driven insights and creative storytelling, I designed content ideas that align with boAt's vibrant brand identity while targeting their tech-savvy and fitness-oriented audience.

This portfolio highlights:

Crafting Instagram content calendars based on trends and analytics.

Creating engaging reels, carousels, and captions that resonate with Gen Z and millennials.

Applying effective hashtags and SEO practices to improve discoverability.

Proposing innovative campaigns to align with boAt's core values of style, music, and fitness.

Note: This is a permissionless project created as part of my learning and passion for social media marketing. It reflects my ability to conceptualize impactful strategies

05 Apr 2025

Keywords
Instagram strategy
Content creation
Hashtag strategy
Audience targeting

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