Instagram Audit for Jaywalking – Permissionless Project

In this permissionless project, I conducted a detailed Instagram audit for Jaywalking, a streetwear brand known for its bold, unconventional designs. The audit focused on analyzing their content strategy, engagement patterns, and brand positioning to identify strengths and areas for improvement.

Key Insights & Findings:

✔ Visual Branding: Strong brand identity with high-quality imagery, but lacked storytelling depth in captions.
✔ Reels Performance: Engaging aesthetic but inconsistent posting frequency.
✔ Hashtag Usage: No strategic hashtag implementation, limiting organic reach.
✔ Competitor Benchmarking: Compared with brands like Huemn to highlight content gaps and opportunities.

Recommendations & Best Practices:

🔹 Stronger Narrative-Driven Posts – Incorporating storytelling through captions to deepen audience connection.
🔹 Optimized Hashtags Strategy – Using a mix of broad and niche hashtags to increase discoverability.
🔹 Consistent Reels Strategy – Focusing on dynamic styling breakdowns and behind-the-scenes content.
🔹 Cross-Industry Collaborations – Exploring partnerships with photographers, musicians, or digital artists.

This audit showcases my ability to analyze brand presence, identify gaps, and provide actionable insights to enhance social media performance.