Overview:-

Client- A local pet cafe in Pune offering a unique space for pet lovers and their furry friends.

Goal- Conduct competitor research to identify market trends, strengths, and opportunities for differentiation.

Duration- 1 day

Tools- Instagram, Google sheets, and Facebook marketplace

Challenge:-

The client lacked insights into their competitors’ strategies, offerings, and customer engagement tactics.

Needed a clear understanding of the local pet café market to refine their unique selling points (USPs).

Solution:-

Conducted a competitor research for nearby pet cafes in the similar area, analyzing:-

1. Their followers on Instagram
2. Kinds of posts
3. Offers they are giving to their customers
4. Checking if they are running any ads on Instagram

Results:-

Provided the client with a clear understanding of their competitive landscape.

Identified key opportunities for differentiation, such as hosting themed events and building a community

Delivered actionable recommendations to improve customer engagement and brand positioning.