Overview

Client- A local craft store specializing in handmade supplies

Goal- Create a structured social media calendar to improve content consistency, engage their creative audience, and promote products.

Time taken- 2 days

Tools- Google sheets and Instagram Insights

Challenge

The client had an inconsistent posting schedule.

Their content lacked variety and alignment with seasonal trends.

Needed a strategy to engage their niche audience of craft enthusiasts.

Solution

1. Weekly posting plan
2. Seasonal ideas
3. Festive posts
4. Collaborated with the client to align content with upcoming holidays and product launches
    

Results

Delivered a clear, actionable calendar to streamline their social media efforts.

Provided fresh, engaging content ideas tailored to their audience’s interests.

Set the foundation for improved consistency and audience interaction.