Social Media Manager

Drnagwani Medfoods Pvt. Ltd. 

  • Built and executed end-to-end social media strategy covering content planning, campaign management, audience research, and performance reporting.
  • Managed Meta ad campaigns with budgets of ₹8,000–₹12,000/month and consistently achieved 50L+ monthly reach through optimized targeting and creatives.
  • Planned and executed a Valentine’s Day funnel that generated 400+ qualified leads in 7 days, improving engagement by 30% through better CTAs and relevance-based creatives.
  • Produced and oversaw 200+ content assets (reels, shorts, ads, carousels, product videos) aligned with brand voice and marketing goals.
  • Improved team workflow by building SOPs for scripting, filming, editing, and posting—reducing delays and boosting output consistency by 40%.
  • Worked directly with the founder/management to translate business needs into campaign strategies, content priorities, and growth roadmaps.
  • Delivered monthly reports that highlighted reach, engagement patterns, content insights, and campaign recommendations.
  • Contributed to sales growth from 3–4 orders/day to 20–25 orders/day (indirect impact through brand awareness, not direct conversion campaigns).

04 Nov 2024 - Present

Other work by Varinsh Saini


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