Built and executed end-to-end social media strategy covering content planning, campaign management, audience research, and performance reporting.
Managed Meta ad campaigns with budgets of ₹8,000–₹12,000/month and consistently achieved 50L+ monthly reach through optimized targeting and creatives.
Planned and executed a Valentine’s Day funnel that generated 400+ qualified leads in 7 days, improving engagement by 30% through better CTAs and relevance-based creatives.
Produced and oversaw 200+ content assets (reels, shorts, ads, carousels, product videos) aligned with brand voice and marketing goals.
Improved team workflow by building SOPs for scripting, filming, editing, and posting—reducing delays and boosting output consistency by 40%.
Worked directly with the founder/management to translate business needs into campaign strategies, content priorities, and growth roadmaps.
Delivered monthly reports that highlighted reach, engagement patterns, content insights, and campaign recommendations.
Contributed to sales growth from 3–4 orders/day to 20–25 orders/day (indirect impact through brand awareness, not direct conversion campaigns).