This set of marketing emails was crafted to showcase case studies, build trust, and generate leads for an ERP and finance consulting firm. I combined strong storytelling with crisp CTAs, focusing on relatable pain points like poor incentive systems and complex financial regulations. Each email was written with a mix of clarity, wit, and business insight to appeal to decision-makers while staying informative and engaging.

1. ECL

Subject: We helped Bank Of Baroda save 7 CRORES!!

Hello <name>

 If you thought that the subject line was clickbait, you are probably wrong!

Recently, the bank, in accordance with IFRS 9, was required to determine the provision against a portfolio of assets (namely, credit card loans) using the Expected Credit Loss (ECL) method.

We at XYZ took up this challenge, because we like to think we are pros in IFRS, so what better opportunity than to put our skills to use!?

In today's blog, we will discuss:

-What is ECL?

-How to Calculate ECL

-How we helped India’s third-largest bank save a whopping 7 crores?

CTA:  Revolutionize your approach to credit risk management.

2. Sales Incentive System

Hello <name>

Have you been worried about your sales not getting converted to cash?

Are you spending too much time handling the finances rather than focusing on strategic planning?

We don’t blame you, one of our clients, Innovation Flexotech Private Limited (IFPL), was unable to meet profits despite growth in business.

Only till we took over their finances ;)

But, where did they go wrong?

Poor Sales Incentive System!

Sales has everything to do with profits, and a poor incentive management system led to the sales team only promoting products with a higher commission margin. So out of 3 products, only 1 was promoted enough with the highest commission rate.

How did we help?

-Complete and thorough understanding of business

-Revised incentive rates

-Instead of organizing teams based on geographical locations, we structured them based on specific products.

Result?

Profits beyond targets !! This reorganization helped IFPL achieve an additional 1.6cr of profits!!

Are you looking to skyrocket your profits like IFPL did? Get in touch with us and let us help you put your systems in place via our strategic consultants and expertise!! 

CTA:  Ready to boost your bottom line? 

3. Lead follow-up mail-1

Subject: WE GOT THE EXPERTISE YOU NEED!

Hello <name>

Congratulations, you just took the first step towards optimizing your business with our ERP services! 🎉 Your interest in our services means a lot to us, and we're excited to guide you on your ERP journey.

At XY,Z we believe that implementing the right ERP solution can unlock tremendous growth and efficiency for your business. Our team of experts is dedicated to tailoring our services to meet your specific needs and goals.

Is there anything specific you'd like to discuss about our ERP services? We are all ears!

We look forward to speaking with you soon and helping your business realize its potential through efficient ERP Implementation.

Book a meeting with our strategic consultants here.

Best Regards,

3. Lead follow-up mail -2

Hello <name>

Congratulations, you just took the first step towards optimizing your business!

Welcome to the world of accounting superheroes, where numbers are conquered, financial challenges are vanquished, and your business's financial success is our mission!

Are you feeling stuck with complex technical accounting standards and the ever-changing regulatory requirements? I mean, we get it, your finance team can’t keep up with all the changes on their own and might need to outsource the required talent. That’s where we come in.

Read more about how we set you up for growth here.

Why are we the accounting superheroes? Let us address your questions and give you the gist of our services. Book a meet with our strategic consultants here.

Best Regards,

4. Lead follow-up mail-3

Subject: WE GOT THE EXPERTISE YOU NEED!

Hello <name>

Congratulations on taking the first step towards unlocking your financial potential!!

Are you tired of managing the business yourself? Building a company can be daunting if you don’t have the right expertise by your side.

Welcome to the world of accounting superheroes, where we understand the significance of expert financial planning in building a solid foundation for your business.

Read more about Actionable steps you can take to LEVEL UP your business here.

Is there anything specific you'd like to discuss about our services?

Let's schedule a call at your convenience to dive deeper into your financial aspirations. During our conversation, we can explore your unique goals, explain our comprehensive financial planning process, and address any concerns you may have. 

Our mission is to help you make informed decisions and create a roadmap that aligns with your dreams.

Book a meet with our strategic consultants here.