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YouTube Script | MegaWeCare | Fatty Liver Among The Young
My role: Scriptwriter Context: Fatty liver is no longer an issue for older adults. It's rapidly rising among the younge...
03 Feb 2025
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Copy Supervisor
Digitas India
I worked on brand identity, social media copy, website copy, scriptwriting, and big ideas for campaigns for a number of...
01 Feb 2024 - 31 Jul 2024
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Airtel - Tweet
Airtel wanted to be relatable and somewhat funny. So, I did just that.
18 Jan 2024
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Senior Copywriter
Dentsu Creative
I worked on brand identity, social copy, web copy, scriptwriting, and big ideas for campaigns for a number of Indian and...
01 Aug 2023 - 31 Jan 2024
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Porter - Meme
Porter won’t really deliver your incognito history... but, they can. This post proves that.
24 Jun 2023
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Social Media | Flipkart | End of Season Sale
Goal: As India's leading e-commerce platform, Flipkart wanted to promote their End of Reason Sale among a Gen-Z TG. Tas...
04 Jun 2023
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YouTube Script | ExxonMobil | Machine Shop
My role: Scriptwriter Problem: Machine shop owners have a stressful life. They have to work non-stop and oftentimes, ma...
24 Jan 2023
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Social Media | ExxonMobil
My role: Copywriter + Ideation Goal: To increase Mobil's relevance as the premier engine oil among the adventure-loving...
11 Dec 2022
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Ad Film | Campus Shoes | Ballin' On Campus
My role: Scriptwriter + Ideator Goal: Campus Shoes wanted to capture the attention of the Gen-Z crowd with their latest...
22 Sep 2022
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Hero MotoSports - Website
While it’s an adrenaline-inducing sport in itself, the media frenzy around it is hardly comparable to its sibling Formul...
10 Aug 2022
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Ad Film | TTK Prestige | Cooking Has No Gender
My role: Scriptwriter + Ideator Problem: The words 'progress' and 'change' are mere buzzwords people use, while not act...
06 May 2022
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Award | Silver | Best Awareness Creating Campaign for a Social Cause
Our campaign for TTK Prestige broke social stereotypes with a campaign that featured the kitchen products as an aid to t...
Mad Over Marketing, 04 Apr 2022
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Creative Partner
22feet Tribal Worldwide
I worked on brand identity, social copy, web copy, scriptwriting, and big ideas for campaigns for brands like Flipkart,...
01 Dec 2021 - 31 Jul 2023
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Social Media | TTK Prestige | Halloween
Goal: To create a topical Halloween post for TTK Prestige, India's premier kitchen solutions brand. Result: It's relata...
31 Oct 2021
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Innovative Use of Technology: Bronze
The AR filter for Innowin Furniture was interactive and unique. Some folks thought it deserved an award.
Indian Marketing Awards (IMA), 05 Oct 2021
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Innowin Furniture - AR Filter
The team and I had conceptualized an AR filter for Innowin Furniture, which later won an award at the e4m Awards.
10 Jun 2021
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Imagine Meats - Website
With meat consumption and unhealthy lifestyles on the rise, the taste of meat could only be substituted by something tha...
10 Jun 2021
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Creative Strategist
88GB
I conceptualized and wrote social copy, web copy, emailers, TVCs, offline creatives, and website banners for brands like...
01 Apr 2021 - 30 Nov 2021
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Copywriter/Senior Copywriter
StickyPins.Inc
I had the opportunity to market various small businesses from scratch - both on social and web. The clientele included b...
01 Dec 2019 - 31 Mar 2021
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Copywriter
Lexiconn Content Services
At Lexiconn, my work largely involved the Zee5 shows. Updating the website copy, adding synopses for shows, etc.
01 Mar 2019 - 30 Nov 2019

Utkarsha Mitra
A writer/strategist dedicated to advertising. From Duolingo to Airtel to Flipkart, TTK Prestige, ExxonMobil, and more, I've turned my ideas and words into content that people love.
India
Freelancing

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