Customer Persona
As part of upskilling myself in Digital Marketing fundamentals, I learned the importance of building a customer persona. My mentor explained the framework of why, who, what, where, and how—where the “who” represents the target audience of a product. Through this, I understood how creating a detailed customer or buyer persona helps identify and connect with the right audience.
Alongside this, I also explored competitor analysis, which plays a key role in understanding market positioning, strengths, and opportunities for growth.
16 Jul 2025
Keywords
Target audience
Pain points
USP
Trust
Buying Behaviour
