• Led market sizing, competitive benchmarking, and pricing analyses for 4+ advanced wound care medical devices to assess product investment viability and market-entry ROI.

• Drove 22% MoM revenue growth by optimizing acquisition funnels, improving unit economics (AOV ↑40%), and using data models to inform digital investment allocation.

• Increased production efficiency by 35%, reducing per-unit costs and expanding B2B sales to 2.55M units, improving gross margin and supply chain ROI.

• Built centralized KPI dashboards for 10+ metrics, improving revenue forecasting accuracy by 25% and enabling scenario planning for senior leadership.

• Led commercial diligence on B2B procurement platforms, identifying hospital-chain expansion opportunities projected to drive 15% incremental revenue.

• Evaluated product pipeline with R&D/marketing using financial projections and TAM analysis, supporting the launch of 5 products (nutraceuticals & vitamin sprays) with ~$3M ARR potential.

• Managed a 30+ member cross-functional team across operations, analytics, marketing and supply chain, improving project delivery speed by 20%, and enabling faster execution of high-impact revenue initiatives.

• Developed financial models and ROI analyses for senior leadership, influencing capital allocation, budget planning, and investment decisions.

• Managed 10+ global vendors and internal stakeholders, supporting scalable distribution while optimizing procurement costs and working capital cycles.