Nasher Miles — Scale, Engage & Retain Strategy Sprint

Platform: Unstop
Company: Nasher Miles
Role Applied: Founder’s Office Internship

Overview

Participated in a strategy sprint focused on building growth, engagement, and retention solutions for a fast-scaling D2C luggage brand. The challenge required practical business thinking, consumer insight, and brand-building strategy

Tasks Completed

Task 1: Offline Retail Activation Strategy
Designed a city-specific offline expansion and retail activation plan including store selection, in-store experience, and hyperlocal footfall drivers.

Task 2: Consumer Segment Strategy
Identified an underserved customer segment in the Indian luggage market and built a product + marketing case to capture the opportunity.

Task 3: Loyalty & Referral Program Design
Created a structured retention system with incentives, referrals, and measurable success metrics for the first 6 months.

🛠 Tools Used

Market research & consumer insight platforms ( Think with Google • Google Trends • Meta Ad Library • Reddit )

AI tools (GPTs) for strategic structuring and refinement

Notion for planning and documentation

Google Docs for drafting

Timeline Needed

20 hours