Pluto Card — Spend Management Platform
Client: Pluto, a UAE-based spend management tool with end-to-end tools for managing company expenses
Industry: Fintech
Content Needs: The target audience, mainly financial decision-makers, was problem unaware. The sales cycle involved multiple buy-ins, complicating the conversion. Content needed to be educational and engaging to bridge the knowledge gap for the audience.
I wrote blogs and ebooks.
Here are some of the articles I worked on:
What is Petty Cash? How to Better Manage Petty Cash Expenses in 2024
How to Improve Internal Control Over Financial Reporting (ICFR)
What is Account Reconciliation? Basics for UAE-Based Companies
What is Purchase Order Automation? How to Automate PO?
Top 5 Cost Reduction Techniques in Procurement
How to Transition From Excel to Full-Fledged Financial Report Automation
Also, I wrote case studies for them:
Timeline: Oct 2023 - Present
20 Dec 2024
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