What to Consider When Tracking Content for Your Website
Content tracking is as important as content creation. There are a lot of things to be considered and kept in mind. This will give you better results and save you a lot of time and effort as well as money. But a lot of people do not know the intricacies of content tracking, so we have written this blog to help you out in this situation. Read along to know all about it.
9 Things to Consider When Tracking Content
When tracking content, whether it is for personal use or professional purposes, there are several important factors to consider. Here are some key considerations:
1. What is Your Objective
The first thing you should do is determine your goals and objectives for tracking content. Are you monitoring your own content for performance analysis? Or are you tracking external content to stay updated on industry trends? Clarifying your objectives will help you focus on the right metrics and indicators.
2. Type of Content You Want to Track
Secondly, identify the types of content you want to track along with the specific content writing format for each. This could include blog posts, social media updates, videos, podcasts, news articles, or any other relevant formats. Different content types may require different tracking methods or tools. Research for different tools and then take the required action.
3. Define the Key Performance Indicators (KPIs)
Predefine the specific metrics and KPIs you will use to measure the effectiveness or performance of the tracked content. Examples of KPIs could be engagement metrics (likes, shares, comments), traffic sources, conversion rates, or reach and impressions. This can give you a detailed insight into what is working for you.
4. Choose the Right Tools and Platforms
It is important to choose the appropriate and correct tools and platforms for content tracking. There are various analytics tools available that can help you monitor content performance, such as Google Analytics, social media analytics platforms, or dedicated content tracking software that are available for free or at a certain fee.
5. Decide the Frequency and Timing
Determine the frequency at which you will track content. Will it be a daily, weekly, or monthly analysis? Additionally, consider the timing of content tracking. For example, tracking the performance of a social media post immediately after publishing or analysing long-term trends over a specific period, will give you different results.
6. Conduct Competitor Analysis
Consider tracking the content produced by your competitors. Monitoring their content strategy, engagement levels, and audience retention can provide valuable insights and help you adjust your own content strategy accordingly. This will also help you find something new that your competitor might not have done so you get a competitor's edge.
7. Take Actionability Depending on Data
Once you have collected the data on your content metrics, it is also important to interpret it correctly and take actionable steps based on the insights gained. Regularly review the tracked content data, identify patterns, and make informed decisions to optimise your content strategy and make changes as required.
8. Take Insights into Consideration
Use the tracked content data as feedback to understand the problems and improve your content. Analyse what strategy worked and what failed, and adapt and change your approach accordingly. This will help you save time and effort for future campaigns.
9. Be Open to Continuous Learning
Stay updated on new tracking methods, tools, and trends in content tracking. The digital landscape is ever-evolving, so staying informed will help you make the most of your content tracking efforts. This will help you learn new techniques and apply them effectively.
Content tracking should always align with your overall content marketing plan and business objectives. By considering these factors, you can effectively track and analyse content to make better decisions and optimise your content performance. Also, just following these factors will not give you content that ranks on the SERP for best optimisation and results contact a professional agency to do the job for you.
12 Oct 2023