Proof

Michelin Guide, story of the longest branding campaign

What's the relationship between a tire manufacturing company and the ultimate gastronomical rating system? Let's find ou...

20 Oct 2023

 Proof

Meat the future: Whip weight woes with plant-based meat

Picture this: a world where you can treat your tastebuds with a mouthwatering burger without contributing to the planet'...

15 Oct 2023

 Proof

Chai and Music, the perfect 'blend'

Chai (tea) and music have been infused into the DNA of Indians. Taj Mahal Tea, one of India’s premium tea brands, brough...

13 Oct 2023

 Proof

India, the next big luxury market?

Why I feel India has the potential to become the next big luxury market.

20 Sep 2023

 Proof

Not all exercise transformations are visible

How a month ahead of World Mental Health Day this year-old campaign on mental health by Asics caught my attention.

12 Sep 2023

 Proof

Communiqué de presse

A French Press Release prepared for one of the largest microchip and semi-conductor manufacturers headquartered in Franc...

03 Jul 2023

 Proof

Anti-counterfeiting Technology for SMEs

The ease of doing business in most parts of the globe is facilitating the growth of new businesses every day. Increasing...

05 Jun 2022

 Proof

Gray Markets & Parallel Imports; a growing concern

Gray Markets and Parallel Imports are certainly not a new concept. The selling of goods illegally has been a common prac...

10 Apr 2022

 Proof

What is Brand Protection?

Brand Protection in the simplest sense of the term implies the process of preventing someone from illegally making and s...

01 Apr 2022

 Proof

Anniversary in Paris

On May 6, 2021, I moved to Paris from Bordeaux. The moment I stepped out of the train, a whiff of frigorific air which w...

05 Jan 2022

 Proof

Asics and environmental consciousness

ASICS is one such brand that has been working for the health of the planet as much as they vouch for the good health of...

27 Nov 2021

 Proof

MBA

Inseec MSC&MBA

Luxury Brand Management

30 Sep 2021

 Proof

MSC

Inseec Msc&MBA

Marketing and commercial strategy

30 Sep 2021

 Proof

Copywriting

Presenting here some of the Copywriting sample from working with Khadi and Village Industries Commission

10 Sep 2020

 Proof

Revel in unbridled joy through 'Alpviraam'

Taking breaks is essential to keep life on track. Breaks help to kindle a sense of positivity and keep the mind focused....

05 May 2019

 Proof

When beauty, elegance and vintage comes together

You are far away from the world, tucked away in a small beach in California. There’s the love of your life besides and a...

21 Aug 2017

 Proof

THIS INTERNATIONAL YOGA DAY LET’S PLEDGE TO BUILD A HEALTHY NATION

Ghostwriting is fun, especially when you do it for an eminent political leader

21 Jun 2017

 Proof

Bhopal, a melting point of emotions

A little about my favourite place on earth

02 Aug 2016

 Proof

Research Article for Govt. of Madhya Pradesh: MP Public Service Guarantee Act

A research article I produced for the Government of Madhya Pradesh, India

20 Jul 2016

 Proof

Coup de Foudre with Eastern Himalaya

Join my journey as I walk you through my very first National Himalayan Trekking.

17 May 2016

 Proof

Chronicles from the Journalism days

I was once a journalist and nothing gave me more happiness than seeing my byline in the newspaper every morning

16 Jul 2014

 Proof

MA

Makhanlal Chaturvedi National University of Journalism and Communication

Journalism and Mass Communication

30 Jun 2011

 Proof

BA

Gauhati University

English Literature

30 Jun 2009