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Michelin Guide, story of the longest branding campaign
What's the relationship between a tire manufacturing company and the ultimate gastronomical rating system? Let's find ou...
20 Oct 2023
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Meat the future: Whip weight woes with plant-based meat
Picture this: a world where you can treat your tastebuds with a mouthwatering burger without contributing to the planet'...
15 Oct 2023
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Chai and Music, the perfect 'blend'
Chai (tea) and music have been infused into the DNA of Indians. Taj Mahal Tea, one of India’s premium tea brands, brough...
13 Oct 2023
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India, the next big luxury market?
Why I feel India has the potential to become the next big luxury market.
20 Sep 2023
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Not all exercise transformations are visible
How a month ahead of World Mental Health Day this year-old campaign on mental health by Asics caught my attention.
12 Sep 2023
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Communiqué de presse
A French Press Release prepared for one of the largest microchip and semi-conductor manufacturers headquartered in Franc...
03 Jul 2023
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Anti-counterfeiting Technology for SMEs
The ease of doing business in most parts of the globe is facilitating the growth of new businesses every day. Increasing...
05 Jun 2022
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Gray Markets & Parallel Imports; a growing concern
Gray Markets and Parallel Imports are certainly not a new concept. The selling of goods illegally has been a common prac...
10 Apr 2022
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What is Brand Protection?
Brand Protection in the simplest sense of the term implies the process of preventing someone from illegally making and s...
01 Apr 2022
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Anniversary in Paris
On May 6, 2021, I moved to Paris from Bordeaux. The moment I stepped out of the train, a whiff of frigorific air which w...
05 Jan 2022
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Asics and environmental consciousness
ASICS is one such brand that has been working for the health of the planet as much as they vouch for the good health of...
27 Nov 2021
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Copywriting
Presenting here some of the Copywriting sample from working with Khadi and Village Industries Commission
10 Sep 2020
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Revel in unbridled joy through 'Alpviraam'
Taking breaks is essential to keep life on track. Breaks help to kindle a sense of positivity and keep the mind focused....
05 May 2019
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When beauty, elegance and vintage comes together
You are far away from the world, tucked away in a small beach in California. There’s the love of your life besides and a...
21 Aug 2017
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THIS INTERNATIONAL YOGA DAY LET’S PLEDGE TO BUILD A HEALTHY NATION
Ghostwriting is fun, especially when you do it for an eminent political leader
21 Jun 2017
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Research Article for Govt. of Madhya Pradesh: MP Public Service Guarantee Act
A research article I produced for the Government of Madhya Pradesh, India
20 Jul 2016
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Coup de Foudre with Eastern Himalaya
Join my journey as I walk you through my very first National Himalayan Trekking.
17 May 2016
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Chronicles from the Journalism days
I was once a journalist and nothing gave me more happiness than seeing my byline in the newspaper every morning
16 Jul 2014
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MA
Makhanlal Chaturvedi National University of Journalism and Communication
Journalism and Mass Communication
30 Jun 2011
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Shayali
Content Creator | I help brands through impactful storytelling | Passionate about Communication, Branding, and Sustainability
Adobe InDesign
Adobe Photoshop
Branding
Content Writing
Content Strategies
Copywriting
Proofreading
SEO
France
Freelancing
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