Chai and Music, the perfect 'blend'
Chai (tea) and music have been infused into the DNA of Indians. Taj Mahal Tea, one of India’s premium tea brands, brought the two together to create a legacy that still defines the brand’s strong positioning in a competitive market like India. Let’s explore what marked the start of this distinct melodious journey. The majestic Taj Mahal on the backdrop and Ustad Zakir Hussain immersed in playing the tabla on the foreground. Later he sips a cup of tea, while the voiceover compliments his playing
13 Oct 2023
Keywords
#marketing #Branding #Strategy
