What is Brand Protection?

Brand Protection in the simplest sense of the term implies the process of preventing someone from illegally making and selling products using a brand name owned by another company. It is about enacting and implementing robust strategies to safeguard a brand from infringers and malicious entities. Brand Protection is aimed at preventing the misuse of brands, and avoiding defamatory attacks and intellectual property violations. It is paramount to prevent the loss of revenue to a brand, and also to protect its reputation, so as to retain its brand value.

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01 Apr 2022

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