Building a Clean, Confident, and Scalable Visual Identity. 

As the studio grew from a personal portfolio into a design practice, the visual identity no longer reflected the ambition or clarity of the work. The old branding lacked system, scalability, and visual cohesion across channels — website, collateral, and future marketing.

• Create a distinct, minimal logo system that works across all touchpoints.
• Establish a cohesive visual identity that feels modern but timeless.
• Define a core brand system — color, typography, iconography.
• Extend branding into merch, stationery, lanyards, and other physical assets.
• Keep the entire system light, scalable, and practical for a growing design studio.