Web Traffic and Ranking Audit / Research Report

Brief Overview of the project: 
For each of the below markets, we want to conduct research on the top 500 online publishers from both a generalist perspective and a specialist perspective. 
- India 
- Singapore 
- Hong Kong 
- Australia 
- Spain 

Generalist: 
Research and document the top 500 publishers per market across all categories with the following information to be documented with details found on the attached spreadsheet 

Specialist: 
Research and document the top 500 publishers (each) across the following categories 
- Healthcare 
- Construction & Extraction 
- Logistics & Warehousing 
- Sales, Marketing, Financial (white collar) 
- Technology 
- E-learning 
- Food & Beverage 

The spreadsheet contains the following fields, which must be entered by the freelancer:- 
Ranking of websites within the market 
- Publisher Name 
- Publisher Website URL 
- Number of Monthly Visits 
- Number of Monthly Unique Users 
- Source of Traffic Numbers 
- Unique User Cross Over with our site 
- Do they serve career content offering advice to visitors? 
- Link to career content 
- Do they have an active job board that they either host themselves or partner with a 3rd party? 
- If 3rd party, who is it? 

Required Skills: - 
English fluency (regardless of country, all deliverables must be in English) 
- Use of SimilarWeb (tool required) to conduct traffic and ranking audits is preferred 
- If SimilarWeb is not available, please detail what ranking tools you would use to conduct the audit of these sites within the markets.

20 Oct 2021

Keywords
Website Audit
Research Project
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