Does your lifestyle hinder your fitness goals?

A solution for people who are stuck in their remote jobs or freelancer life at the cost of their physical health. Introducing "LazyFit", is not a revolutionary product. It's practically a library of home workout exercises with or without equipment, helping you achieve your fitness goals.

This Landing page was designed by me for shadow testing purposes.

Problem Statement : Tim Ayles wanted to run a shadow test on a niche audience to know their interest in the app which just entered development stage.

Solution : A landing page showcasing the promises of the product and early stage users experience, asking people to join the waitlist before they pay and became a user.

Goals : The landing page needs to on point and should talk directly to the user himself or herself. High conversion rate while maintaining the upcoming brand's essence. Must be delivered  in 1 week to launch and start shadow testing.

Impact : The shadow testing run for 2 months straight with a paid post on instagram and other platforms and here are the results. 7-13% conversion was seen by the user who fall on the landing page. Average time spent on the website was +90 seconds (almost 2minutes) Lastly, the shadow testing delivered a indisputable decision that let the founders make the right decisions.