Client:

Eatiko Food Delivery App

Objective and Goals:

• Primary Goal: Increase the number of new users by driving app installations.
• KPIs: Installations, Cost per Install (CPI), Clicks, Total Cost

Strategy and Execution:

• We developed a Google Ads strategy focused on increasing app installs in Northern Kerala. This was supported by creating a strong content bundle including videos, images, and infographics aimed at attracting potential users.
• The campaign ran for several weeks, using multiple ad formats to promote the app. Our content mix helped engage users, driving more app installations.
• Target Area: Northern part of Kerala.

Results:

• App Installs: 724
• Clicks: 13.3K
• Cost per Install: ₹18.36 (below the benchmark of ₹22)
• Total Cost: ₹13,289 INR

Challenges and Solutions:

• Challenge 1: The app only served specific regions in Kerala, which initially led to non-quality app installs.
  • Solution: We used Google's advanced location targeting to exclude areas outside the app's service zones, improving the quality of installs.
• Challenge 2: Scarcity of engaging content.
  • Solution: We created a diverse set of content, including reels, videos, and posters, which increased app engagement and contributed to better campaign results.

Dates:

February 2022