Understanding the brand goals, creating content and campaign strategies per the client goals, and managing 4 clients under my umbrella (Sunburger, Mexibay, Digiscrew, and HobNob).
Content included writing copies, making spec advertisements, designing social media posts, scripting for video content and ideation for social media posts as envisioned by brands, and also creating and managing topical social media campaigns.
Exploring and digging into both old and new trends in the market to come up with successful work and copies.
Collaborated with creative strategists and solutions team to interpret ideas, formulate them and optimize them for growth and reach.