In the "Instagram User Analytics" project, as a data analyst working with the product team at Instagram, you will be tasked with analyzing user interactions and engagement with the Instagram app. Using SQL and MySQL Workbench, you will extract valuable insights from the data to help the business grow. The project involves answering specific questions posed by the management team, such as identifying the most loyal users, encouraging inactive users to post, declaring contest winners, researching popular hashtags, and determining the best day to launch ad campaigns.