This visual cheat sheet was designed to help professionals realign their careers with clarity, purpose, and impact. Created for Dr. Ei-Ling Tan—a Career Strategist & Leadership Coach—it breaks down a proven 5-step framework into actionable insights.

From identifying core values to building a personal brand that resonates, each step guides professionals toward sustainable alignment between their skills, vision, and opportunities.

The graphic distills complex coaching concepts into a clear, scroll-stopping, and shareable visual, perfect for LinkedIn and workshop delivery.

🔹 What I Did:

✅ Transformed coaching content into a visual-first cheat sheet
✅ Applied clear hierarchy and minimal design for high readability
✅ Used brand colors and structure aligned with Dr. Ei-Ling's visual identity
✅ Optimized the layout for LinkedIn engagement and digital PDF use

🔹 Framework Highlights:

Define Your Core Values – What truly matters to you?

Identify Your Zone of Genius – Where do you excel and energize others?

Clarify Your Impact Goals – What legacy do you want to build?

Align with the Right Opportunities – Are you growing or shrinking in your role?

Build a Purpose-Driven Personal Brand – Is your story positioning you as a leader?

📝 Bonus: Includes a self-assessment reminder—“If more than 3 areas feel off, it’s time to recalibrate.”

🔹 Tools Used:

Canva · ChatGPT · Client Brand Guidelines