→ Objective: This article aims to help readers choose the best career path as a Data Analyst by providing clear, detailed, and well-researched options. This article should gain trust and encourage readers to take action.

TOFU (Top of Funnel) content is designed to attract a broader audience and educate them by providing valuable information regarding a topic.

→ Tools: My SEO knowledge, Google Keyword Planner for listing the relevant keywords, Google for research purposes, Google Docs for writing the content, and Grammarly for checking grammatical errors.

→ Thought and Writing Process: 

• Intention - I understood that the readers are interested in Data Analyst and I focused on educating them by providing beginner-friendly and clear information about the career paths. 

• Content - I ensured that the provided content was interesting, helpful, and engaging, and built awareness with the audience.

• Call to Action - Finally, I included a strong and clear call to action (CTA) to encourage and guide the readers to take the next step. 

→ Timeline: The project took approximately 2.5 hours including research and writing time.

Here is the link to my article:

Top 13 Data Analyst Career Paths You Should Know About

→ Organization: This project is part of an internship and was done for IIM Skills.

IIM Skills is a leading ED-Tech company that provides various online skills development courses that are live and self-paced.