→ Objective: These articles aim to help readers choose the best course for their specific needs by providing clear, detailed, and well-researched options. Each article should gain trust and encourage readers to take action, like enrolling in a course.

BOFU (Bottom of Funnel) content is designed to help potential customers decide while buying a product or service by providing them with specific solutions or clear calls to action.

→ Tools: My SEO knowledge, Google Keyword Planner for listing the relevant keywords, Google for research purposes, Google Docs for writing the content, and Grammarly for checking grammatical errors.

→ Thought and Writing Process: 

• Intention - I understood that the readers are potential buyers who have already decided to buy and are looking for clear and actionable information. 

• Content - I ensured that the provided content was accurate, well-researched, trusted, and easy to understand. 

• Call to Action - Finally, I included a strong and clear call to action (CTA) to encourage and guide the readers to take the next step. 

→ Timeline: The project took approximately 14-18 hours (each article taking up to 2.5 hours approx) including research and writing time.

Here are all the links to my articles:

1. Top 9 Tally ERP 9 Certificate Courses with Placements

2. 10 Best Data Analytics Courses in New Jersey

3. Top 10 Digital Marketing Courses in Cape Town

4. Top 10 Creative Writing Courses in Ireland

5. Top 10 GST Certification Courses in Delhi with Placements

6. Top 10 Content Writing Courses in Malaysia

7. Top 7 Technical Writing Courses in Gurgaon With Placements

→ Organization: These projects are part of an internship and were done for IIM Skills.

IIM Skills is a leading ED-Tech company that provides various online skills development courses that are live and self-paced.