Funnel Tracker
Built this from scratch at Pluto to track every stage of the subscription funnel, from lead all the way to paid subscriber, and monitor how each monthly cohort retained over time. Three sheets covering weekly funnel data, monthly summaries, and a cohort retention heatmap. Gave the founding team a single place to see where users were dropping off and how well we were holding onto the ones who converted.
12 Jan 2026
