Driven growth by identifying and improving key product metrics, implemented strategies to improve activation, engagement and retention

Product Strategies

• Leveraged data-driven insights from A/B testing to optimize product performance on the app and drive measurable user growth

• Developed product roadmap by performing in-depth research to identify and track key metrics to foster continuous improvement

• Enhanced user experience by personalizing popular choice amount in ‘Enter Amount’ feature by using PayU score of the users  

Growth Analysis

• Identified the ‘Aha moment’ in the customer journey, resulting in a 25% increase in user conversion and engagement on the app

• Increased user retention by 6% on monthly level by working on finding the activity done by users using Amplitude in first 3 sessions