Managed SEO techniques, data-driven insights, personalized experiences, data-rich dashboards and targeted communication campaigns

Web-based  

• Worked with Search Engine Optimization technique for the new franchise model of Nestaway using Google Search Console

• Used Google Analytics to keep track and reports of web traffic on a daily basis for understanding customers’ behaviour

• Created personalized experiences for the platform to run website tests using Google Website Optimizer during Diwali offers

Engagement & Analytics

• Created email and SMS campaigns using Moengage for analysing customer behaviour using personalized communication

• Created data insightful dashboards using Metabase and Sequel Pro (ebdb) for summarizing and visualizing data with SQL queries