Competitor Analysis & Customer Persona Development: Lenskart | Zoom | The Whole Truth Foods
This presentation explores Competitor Analysis and Customer Persona Development across three diverse brands: Lenskart, Zoom, and The Whole Truth Foods.
It provides a detailed study of:
Competitor Strategies: Business models, pricing, USPs, trust-building, and market positioning.
Customer Personas: Motivations, buying behaviours, and demographics of actual target users.
The goal is to build a customer-centric foundation for digital marketing campaigns, enabling more personalised, data-driven, and impactful strategies.
04 Aug 2025
Keywords
Competitor Analysis
Customer Persona
Digital Marketing Strategy
Market Research
Brand Positioning
Consumer Insights
Social Media Marketing
Target Audience Profiling
B2C
B2B
D2C Models
Marketi
