Led the conceptualization, strategy, and end-to-end product development of BubblyVibes, a youth-centric social content initiative for BobbleAI. Built exclusively for social platforms, the product aimed to boost engagement, brand recall, and cultural relevance. Drove everything from ideation and positioning to content strategy, design direction, and performance trackingāensuring alignment with business goals and audience insights.
01 Jan 2025
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