From Setup to Stickiness: Increasing Feature Adoption in MyPillsGuru
In this case study, I explore why users were not activating the core “Pill Reminder” feature in MyPillsGuru — despite completing onboarding.
Using structured thinking, MECE analysis, and a clear experimentation plan, I identified UX, behavioral, and messaging gaps.
21 May 2025
Keywords
Product management
casestudy
User Retention
Product Strategy
