Instagram Audit for Beco
Beco is an Indian sustainable D2C brand that makes bamboo tissues, compostable bags, plant-based cleaners (have 243K Instagram followers)
I audited their Instagram, did a competitor analysis across sustainable D2C brands, and developed a content approach. The audit revealed that their organic content was almost entirely TOFU yet low reach, wrong audience, and no trust-building layer. No competitor in the space had a serious organic strategy either, which was the actual opportunity.
I also mapped out a content approach for how Beco could own the sustainable living space on Instagram the way Groww owns personal finance through organic content alone.
15 Mar 2026
Keywords
Content Strategy
Social Media
Content Strategy for Brand
Content Strategy for D2C Brand
Content Audit
Audit for Instagram
Instagram Audit
