Challenges and Initial Issues

At the start of the project, Shuddhi.com faced multiple SEO and technical issues that were impacting its organic performance. The key challenges identified were:

- Errors in Google Search Console

- Decline in organic traffic

- Irrelevant meta tags and descriptions

- Missing or incorrect canonical tags

- Canonicalization issues leading to duplicate content

- Improper use of robots.txt

- Presence of toxic backlinks

- Poorly structured heading tags

- Slow page speed affecting user experience and SEO

Strategic Roadmap for Improvement

To address these challenges and enhance the website’s performance, I implemented a structured SEO and technical optimization strategy:

- Comprehensive Website Audit – Conducted a full audit, including backlink analysis and Google Search Console error resolution.

- Competitor Analysis – Identified industry benchmarks and areas for improvement.

- Performance Gap Analysis – Evaluated critical areas needing immediate action.

- Canonicalization Fixes – Redirected non-secure URLs to secure versions and properly implemented canonical tags.

- Toxic Backlink Removal – Disavowed harmful backlinks through Google Search Console.

- On-Page Optimization – Added relevant canonical tags, optimized meta tags, descriptions, and heading tags with strategic keyword placement.

- Technical Enhancements – Developed a custom 404 page and refined the robots.txt file.

- Page Speed Optimization – Reduced page size, optimized images, improved First Contentful Paint (FCP) and Largest Contentful Paint (LCP) times, and minimized render-blocking resources.

- Google Search Console Error Resolution – Fixed indexing and crawling errors.

- Content Strategy Implementation – Regularly updated blogs targeting static keywords to enhance rankings and user engagement.

Results Achieved

After implementing these optimizations, Shuddhi.com experienced significant improvements in organic search performance and user engagement:

Organic Growth Metrics

- Increase in Organic Search Traffic: 18.4%

- Increase in Total Users: 6.91%

- Increase in New Users: 23.4%

- Increase in Returning Users: 18.9%

Technical Performance Enhancements

- Increase in Android Users: 32.2%

- Increase in Windows Users: 23.7%

- Increase in iOS Users: 34.7%

- Increase in Linux Users: 15.6%

- Increase in ChromeOS Users: 58.6%

- Increase in Mobile Platform Usage: 31.7%

- Increase in Desktop Platform Usage: 23.8%

- Increase in Tablet Platform Usage: 27.4%

This structured approach not only resolved the technical SEO issues but also significantly improved user experience and search engine visibility, positioning Shuddhi.com for long-term success.